The Case for Circular Fashion

The fashion industry is one of the world's largest polluters. Every year, millions of tons of clothing end up in landfills, contributing to environmental degradation on a massive scale. But it doesn't have to be this way.

The Problem at Scale

Consider this: the average American throws away about 80 pounds of clothing per year. Globally, that adds up to an almost incomprehensible amount of waste. And it's not just the waste — it's the resources that went into making those garments in the first place.

Enter Circular Fashion

Circular fashion represents a fundamental shift in how we think about clothing. Instead of a linear model (make, use, dispose), we need a circular one where materials continuously cycle back into the production process.

Downcycling and Upcycling

Our approach combines two key processes:

• Downcycling: Breaking down discarded textiles into raw yarn that can be rewoven
• Upcycling: Transforming that yarn into new, high-quality garments

This isn't just environmentally responsible — it's economically viable. The key is building efficient systems that can process materials at scale while maintaining quality.